Insights & updates.

Thoughts on software development, building internal tools, and working with founders.

01
Insights 24 July 2026 3 min read

Which AI features are actually worth building into your software

LLM APIs make it easy to bolt 'AI' onto anything. Most of those additions don't survive contact with a real user. Here's the filter I use before recommending on…

02
Business 24 July 2026 2 min read

What it actually looks like to hire a Dutch freelance developer from abroad

KvK, BTW, sole trader, eenmanszaak — the Dutch freelance system has its own vocabulary. Here's what that actually means for a business hiring from outside the N…

03
Development 24 July 2026 2 min read

What a reliable integration actually requires

Connecting two systems sounds like the easy part. The webhook that arrives twice, the API that goes down mid-sync, and the retry that quietly doubles a record —…

04
Business 24 July 2026 2 min read

What I ask before writing a single line of your MVP

Most MVPs don't fail because the code was bad. They fail because nobody was precise about what 'minimum' and 'viable' actually meant before the building started…

05
Development 24 July 2026 2 min read

Why this site has an llms.txt file

AI assistants are becoming a real way people find software developers. This site publishes a machine-readable summary of itself so they can read it properly ins…

06
Personal 21 July 2026 3 min read

I build with Claude. Here's what that actually looks like.

Ghostbase, my personal dashboard, was built together with Claude — not typed for me, but genuinely built with. Here's what that collaboration looks like day to …

07
Personal 21 July 2026 3 min read

Why I built Ghostbase

I didn't need another link-in-bio page. I needed one place that actually knows what I'm listening to, watching, and shipping — so I built it myself.…

08
Business 10 April 2026 3 min read

Off-the-shelf software almost fits — and that's the problem

The most expensive software in your business isn't the one with the big license fee. It's the one that almost does what you need — and quietly costs you hours e…